Zen Research Launches

Former Viewpoint Field researcher Al Anderson has opened Zen Research; a fieldwork company which works across all industry sectors and covers all major methodologies.

Anderson previously worked in senior field positions at Viewpoint Field and Illuminas.

The services the firm offers includes standard and extended focus groups, usability testing, depths, product placements, workshops, accompanied shops, panels and more.

'Research buyers are facing new pressures in this economic downturn - gone are the days of the virtually unlimited budget and the barely-scrutinised costing,' said Anderson. 'Zen will provide the dependable field service that these clients demand - at highly competitive prices.'

Zen Research, which is based in Surbiton, Surrey, currently has more than 400 recruiters in its UK network.

Web site: www.zenresearch.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.