Forrester Buys Strategic Oxygen

Technology consulting group Forrester Research has announced the acquisition of the Strategic Oxygen business from Massachusetts, USA-based Monitor Group, for an undisclosed sum.

Strategic Oxygen's decision tool helps marketers identify and target key influencers for their products and services, honing their media approach accordingly. Forrester, which will integrate Strategic Oxygen's employees into the organization immediately, says the buy supports its syndicated business model and role-based strategy.

Mark R. Nemec, Ph.D., MD of Forrester's Technology Industry Client Group, says the deal will enable Forrester to offer 'additional distinctive value to the Technology Product Management & Marketing Professionals it already serves, elevating their own and their company's performance.' Forrester Chairman and CEO George F. Colony says the deal underlines his firm's 'disciplined approach to acquisitions', increasing shareholder value, giving strong growth potential and brining 'new and unique content to one or more of its existing roles.'

Robert Lurie, Monitor's co-managing partner, comments: 'In deciding to concentrate on its core consulting business, Monitor is selling Forrester a respected, influential, and vital data-driven offering for today's marketing professionals at major companies in the technology industry.'

Web sites: www.forrester.com and www.strategicoxygen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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