New DISQO Tool Adds Outcomes Layer to AEO / GEO

Ad intelligence firm DISQO has launched AI Search Lift, which measures whether advertising drives incremental brand interactions in LLMs and AI-powered answer environments.

DISQO has evolved in a few years from an insights and CX platform, tapping millions of opted-in consumers sharing their experiences of brands, into a specialist in the measurement of cross-media brand and performance outcomes, using a combination of deterministic sources. The firm works for more than 500 major brands and more than 150 agency and media partners.

The new solution is designed to fill the gap in brands' understanding of how advertising enhances engagement and outcomes inside AI-powered search and discovery environments. The firm connects its permissioned data on consumer behavior with verified ad exposure, then measures whether people exposed to advertising are more likely than those not exposed to engage with brands inside LLMs and AI-powered answer environments. The tool is positioned as a complementary outcomes layer for other solutions offering AEO (answer engine optimization) and GEO (generative engine optimization).

AI Search Lift was beta tested in Q4 2025 and has measured campaigns across five categories: automotive, insurance, beauty and personal care, CPG, and travel. The solution is available now to DISQO customers.

'The role of outcomes intelligence is to help brands understand how advertising changes consumer behavior,' says CEO and co-founder Armen Adjemian (pictured), 'and which outcomes it drives. As consumers increasingly use AI to discover, compare, and evaluate brands, measurement has to extend into those environments. AI Search Lift brings incrementality measurement to this new part of the consumer journey.'

Web site: www.disqo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.