Public Protection Projects Win MRS Awards

Two projects aimed at protecting the public were among those taking the trophies at the Market Research Society (MRS) Research Awards 2009, held in London last night.

Transport for London's (TfL) Safer Travel at Night campaign was congratulated by judges for combining different elements of research to engage a diverse group of stakeholders about women's safety on London transport. The project secured TfL the top prize for influencing stakeholder decisions.

In addition, Firefish's Origins of the Tales of the Road won for informing a major campaign to engage children about road safety through understanding of the way they use the road.

Flamingo beat five shortlisted competitors to take the Best Agency crown, with Razor Research picking up the Best New Agency prize. The Best Place to Work award saw a record seven entrants shortlisted, with Hall & Partners Europe taking the trophy.

This year's Research Awards also saw the debut of a Special Judges' Award, given to Millward Brown in recognition of its campaign for industry openness and dedication to sharing knowledge across the sector through the Millward Brown Knowledge Center.

MRS President, Rita Clifton, commented: 'It's encouraging to see many client and agency partnerships delivering results which have a bottom-line impact on business. Now more than ever we need to ensure that every penny spent on research delivers a measurable return-on-investment.'

Winners of 2009 Research Awards

• MRS Fellowships: Aftab Ahmad, Dominic Buck, Clive Humby, Fiona Jack, Penny Mesure, Martin Oxley, Alan Wilson
• New Consumer Insights: Shoko Masuda, American Express and Sue van Meeteren, Jigsaw Research
• Financial Services Research: Rachel Barnes and Kirsty Cogan, Aviva and Sarah Castell, Amy Hawthorn and Billie Ing, Ipsos MORI
• Applications of Research: Transport for London Customer Research Team
• Public Policy/Social Research: Firefish
• Advertising & Media Research: Qmedia & Channel 4
• Judges' Special Award: Millward Brown
• David Winton Award (Innovation in Methodology) : John Cromie and Michael Ewing, Monash University
• MRS Silver Medal (Best paper in IJMR 2008) : John Cromie and Michael Ewing
• IJMR Collaborative Research Award: Greg Rogers, Procter & Gamble and Didier Soopramanien, Lancaster University
• MRS Accredited Masters Prize: Paolo Antonetti, Cranfield School of Management
• MRS Advanced Certificate Award: Celine Webb, TNS Research International.

• Best Agency: Flamingo
• Best New Agency: Razor Research
• Research Breakthrough: Starcom MediaVest Group
• Best Place to Work in Research:Hall & Partners Europe
• Business Transformation: New Look and eDigitalResearch.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• Razor Research
• All news