VideoEgg Unveils Direct ROI Measure

Rich media ad network VideoEgg has announced an ad measurement service, VideoEgg ROI, using partner comScore's AdEffx platform to give feedback to consumer packaged goods (CPG) companies.

The service joins the recent plethora of launches aiming to link online ad exposure directly with retail purchasing behaviour. It promises to 'go beyond reach and engagement to actual sales and ROI' for campaigns run on the VideoEgg network in any of its rich media formats - AdFrames, Spot or Mobile.

The company has been an innovator in the cost-per-engagement (CPE) approach to advertising, working wih clients to maximise impact.

CMO Troy Young comments: 'We've always been able to measure brand engagement of our unique ad units. We're pleased to be able to close the loop in measuring CPG sales by leveraging the comScore AdEffx measurement platform.'

comScore VP Media Lesle Litton comments: 'Though CPG brands have traditionally relied heavily on TV advertising for reaching consumers, the Internet continues to emerge as a medium that can deliver reach and have an impact on the perceptions and behaviors of consumers. The VideoEgg ROI offering helps advertisers quantify this impact and justifies further allocation of their ad budgets online.'

AdEffx itself was launched just a week ago.

Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, privately held VideoEgg is online at www.videoegg.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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