WPP Develops Dashboard for Data Integration

In the UK, marcoms giant WPP has developed a dashboard which combines media spend and performance data from its GroupM media arm with research from insight division Kantar, together with information on social media content, web analytics and client CRM data.

More than 40 WPP clients, including Ford and Dell, have already licensed the dashboards from the group.

At a presentation for analysts held last week, CEO Sir Martin Sorrell and Strategy Director Mark Read said that in addition to the dashboard, the group is also looking at opportunities for providing marketers with 'services around raw data'.

'If you think about the direction that marketing is heading, this really is the future and what clients should be looking for' said Read, who is responsible for embedding digital capabilities within all WPP businesses.

Web site: www.wpp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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