AnswerLab Hires Nielsen Mobile Director

In the US, user experience firm AnswerLab has appointed former Nielsen Director Kate Taplin as Director of Research.

San Francisco-based AnswerLab provides custom user experience research to help clients improve web sites, mobile applications and software throughout the development process.

Its methods include usability testing, ethnography, mobile testing, focus groups, intercept surveys, and quant user experience evaluations.

Taplin joins with more than 12 years' market research experience. Most recently, at Nielsen, she was responsible for leading the Mobile Media product team, and launching the firm's mobile media products internationally. Latterly, she worked as Director of Product Leadership for Nielsen Mobile Insights US.

Taplin began her career at MarketTools, where she developed the Hispanic Reach product line.

'At AnswerLab, we are attracting highly skilled and talented staff because we provide the opportunity to work at the heart of a number of trends,' states co-founder and Managing Partner, Amy Buckner. 'Kate will contribute to AnswerLab's mobile user experience expertise.'

Web site: www.answerlab.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.