Sorrell Back in Buying Mode

WPP Group is gearing up to restart its acquisition strategy across the Asia-Pacific region, according to CEO Sir Martin Sorrell, speaking at The Financial Times and Marketing magazine event in Singapore on Tuesday.

According to www.marketing-interactive.com , Sorrell said as many as eight deals were currently on the table, although he considers them 'small'.

WPP last week bought Brazilian digital agencies Midia Digital and I-Cherry, firms which Sorrell says match the group's strategy of 'new markets, new media and consumer insights'.

Predicting market growth this year for India and China of 8.75% and 8% respectively, Sorrell pronounced himself 'bullish about the industry as a whole' but particularly so in the case of Asia, adding: We will continue to see a flow of good opportunities in this part of the world.'

Group home page: www.wpp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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