Purple Goes Green

London-based Purple Market Research has introduced a new suite of customised research and consultancy services to help clients monitor the behaviour and views of consumers and businesses on green issues.

Established in 2002 by Stephen Bairfelt and Trevor Wilkinson, Purple offers a multi-disciplinary service across a range of techniques including desk research, qual and quant methodologies. Sectors covered include financial services, retail, building trade and DIY, fleet/transport and education/qualifications.

The firm's new 'Green Choices Market Monitor' offers customised research and consultancy, as well as a 'green league table' which rates the credentials of some of the UK's leading firms.

Additionally, the company produces government briefing documents on behalf of the heating, insulation and lighting industries, along with analysis of green finance, research to inform product and service development in the energy efficiency field, and a monitor of the importance of green considerations on purchasing decisions.

Web site: www.purplemr.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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