Ipsos' Big Idea for Middle East

Advertising division Ipsos ASI has launched its 'Big Idea' service in the MENA region (Middle East and North Africa).

Launched in the US in May this year, the service offers to help clients identify the 'one big idea' that defines their brand in the minds of consumers. Ipsos says the solution is now available in 24 countries around the world.

Ipsos MENA was established in 1988 and employs more than 750 full-time researchers and analysts. In March the group appointed Mustapha Tabba as Chief Operating Officer for the region, adding to his existing roles as MD for Jordan and Regional Director of Ipsos Loyalty.

Mr. Elie Oun, MD of Ipsos UAE & COO of Ipsos MediaCT says of the latest development: 'We are very excited to offer our clients a strategic communications testing platform. Feedback from some of our largest clients implies that 'Big Idea' solutions are one of their top interests & excitement and an area of research that Ipsos can own.'

The Division's home page is at www.ipsos-asi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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