Millward Brown Hires Ex-PepsiCo Exec to Lead Toronto Team

WPP-owned brand research specialist Millward Brown has appointed former PepsiCo director Scott Megginson as President, Millward Brown Canada.

Megginson joins with nearly 20 years' research, marketing and sales experience. Most recently, he worked at PepsiCo Beverages Canada as Director of Category Management, having previously set up and managed the marketing research function for PepsiCo's beverage portfolio and Quaker brands.

Prior to this, he was a Senior Researcher at Adams Brands (Warner Lambert/Pfizer), after commencing his career at The Angus Reid Group.

In his new role, Megginson will lead Millward Brown's Canadian business, and join the North American leadership team reporting to Nick Findlay, EVP, Millward Brown North America.

He will lead the team in Toronto that offers a full suite of quant, qual and digital solutions.

'Scott's extensive experience provides our clients and employees with a partner who truly understands the important role research plays in building strong brands and making a meaningful impact in driving businesses forward,' states Mary Ann Packo, CEO North America.

Web site: www.millwardbrown.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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