Ipsos Vantis Launches Product Monitoring Service

In New York, product innovation specialist Ipsos Vantis has launched 'Vantis Files', a syndicated research offering that monitors competitive products and services across multiple industry sectors.

Clients work with Ipsos Vantis to test ideas, predict demand, optimize features and pricing, and assess the return on marketing investment of new product ideas and changes to existing products.

The firm's new Vantis Files solution offers reports, insight, and analysis based on products and services tested independently each quarter, using the firm's 'Vantis Express' concept and idea testing approach. Each test covers market success, segment demographics, media and online habits, and the search behaviours of likely customers.

Results are then compared with the firm's database of more than 20,000 products and services which have already been tested, to fine tune resulting scores.

Clients can subscribe by sector - technology, services, or durable goods - and gain access to insights and data on what makes offerings successful.

'We've invested in our own set of independent tests of new products and services to help clients monitor their competitive waters,' explains Randy Giusto (pictured), SVP of Technology Research.

Web site: www.ipsos.com/marketing/vantis .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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