Fat Profit for Cambiar

Cambiar, the management consultancy dedicated to the MR industry, yesterday reported revenues up by 120% on the previous year. During 2010 the firm launched a series of successful consulting programmes including a sales training and mentoring program called 'GUTS'.

Over 400 client-facing people from more than 20 companies graduated from GUTS training programs during the year in the US, Europe and Asia (the acronym stands for Grand Unified Theory of Selling). At the same time, Cambiar successfully launched its Business Impact training program for client-side consumer insights departments, graduating over 100 researchers from 8 Fortune 500 companies.

The Phoenix, AZ based company say they rely for their success on the 'in the trenches' experience of their partners. These include Ian Lewis, who has a leadership role on the ARF Transformation Super Council; and Beth Rounds who is currently serving as the Judging Chair of the EXPLOR Innovation Awards.

Simon Chadwick, Managing Partner of Cambiar, says: 'Cambiar exists for three reasons only - to improve the impact of our clients with their clients; to enhance their value; and to contribute to the success of the global research industry. That so many companies and associations are seeking our input as we exit the Great Recession and enter a completely redefined world suggests that we are meeting those goals'.

Web site: www.consultcambiar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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