Marked Improvement for InterVu

Webcam-enabled focus group provider FocusVision has released a new version of its InterVu software, which includes a new project management portal and a marking feature allowing clients to time-stamp key moments in a group.

InterVu 2.0 gives clients a range of features including marking, clipping, chat, archive, video-synchronized transcripts and audio podcasts.

The company's project management portal allows automation of respondent webcam fulfillment and testing, allowing FocusVision's support team to more effectively test and qualify respondents before their interview, according to Michael Crane, Manager of Online Services. It also gives real-time respondent progress reports.

The firm says its proprietary VideoMarker software is 'a major differentiator', and has been 'by far the most requested capability' in feedback from its InterVu clients, CEO Eric Grosgogeat adds: 'With InterVu 2.0, our clients can now make live marks of the research to flag key moments and pivotal verbatims. Marking is a feature our clients use extensively on projects streamed from facilities and we are very excited to be able to offer our clients something no one else can.'

FocusVision's services include live video transmission, analysis and archive solutions for the qual research industry, covering focus group facilities, in-homes and shop a-longs; along with online video-enabled focus groups using web cams, and a 'virtual backroom experience'. Its home page is at www.focusvision.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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