Kantar Video Hires Media Veteran McKinley

In the US, Kantar Video has appointed media veteran Arthur McKinley as Vice President, Business Development, to build relationships with agencies and brands around its Videolytics platform. Lyle Freedman also joins the company, as Director, Business Intelligence.

Launched last year, New York-based Kantar Video offers a range of multi-channel analysis services including the Videolytics online and mobile video platform, which provides syndication, tracking and optimization.

McKinley joins with more than 15 years' executive strategy, corporate and business development experience with media and advertising technology companies.

Most recently, he served as General Manager of AditAll, a self service video creation solution, and Dynamic Video, a real-time data-driven video ad platform. Before this, he held international business development roles at ZepFrog, Getty Images, Sol Bright, WinStar Communications, News Corporation and Time Warner.

Kantar Video CEO Bill Lederer comments: 'With an accomplished background in both media and advertising technology, Art is the perfect addition to help advertisers and their agencies understand and deploy the true power of multichannel video. We're excited to have him onboard to represent Kantar Video and our solutions.'

The arrival of Freedman, most recently Manager, Business Intelligence at Barnes & Noble, strengthens the engineering team. In his new role he is tasked with building the infrastructure for data integration from and to other research providers in and outside Kantar.

Web site: www.kantarvideo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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