Engage Adds to Senior Team

In London, independent consumer insight specialist Engage Research has appointed ex Harris Interactive man Colin Deller as a Director, focusing on new product development and behavioural economics.

Deller has thirteen years' experience in product development research and joins from Harris Interactive where he was the Senior Consultant for NPD research UK. Prior to this he worked on brand tracking at Millward Brown; in the Tokyo and Paris offices of Research International, including time as European Head of Marketing Sciences; and at IPC subsidiary Marketforce.

Lyndsay Peck, Director of Engage Research, comments: 'Colin's significant experience and track record will help us develop further our behavioural economics proposition and offer added value to a client's business, even on the most modest budget. That means championing the consumer and simplifying research with techniques suitable for brands of any size.'

Deller will be re-joining ex-RI colleagues Deborah Sleep, Marie Sutton and Lyndsay Peck who set up Engage in 2005.

Web site: www.engage-research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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