Reevoo Dashboard Debut

In the UK, behavioural targeting and social media commerce company Reevoo has launched an analytics dashboard promising insight into the impact of online reviews and the performance of social media commerce strategies.

Reevoo Analytics tracks social media commerce activity and user-generated content such as reviews in real time to give insight for brands and retailers. The new platform allows companies to: track sales and calculate the impact of reviews on them; view, download and share key metrics in real time; track trends; and highlight reviews which need a rapid response. The company believes these features enable its clients to 'identify previously unseen opportunities'.

In addition to gaining an overview of customer sentiment on a global level, clients can drill down into a particular category, an individual product or even individual product reviews, and to compare products' performance at a glance.

Richard Anson, founder and CEO of Reevoo, says these options make it 'extremely simple to monitor top-line figures, track trends over time and - perhaps most importantly - to take immediate action to remedy negative trends.'

Web site: www.reevoo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.