Ipsos Names Leader in Québec

In Canada, Ipsos has promoted Luc Durand to the position of President, responsible for all its client service operations in Québec.

Prior to joining the firm in 2008, Durand held a number of marketing and research roles at marcoms agency Bleublancrouge, where he worked for three years, and at Canadian research company CROP, where he served as VP for nine years. Prior to this, he was Marketing Director at holiday resort operator Intrawest.

In his new role, Durand will oversee leadership of three brands: Ipsos Marketing, which offers product innovation and forecasting, and market understanding; advertising specialist Ipsos ASI; and Ipsos Public Affairs.

President and CEO Gary Bennewies comments: 'Luc Durand has his finger on the pulse of Québec. He knows the dynamics of the market and has a deep understanding of the needs of marketers throughout the province. This will serve him well in motivating and directing our Québec service teams as well as delivering results for our clients.'

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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