In the US, retail performance consultancy Claris Solutions has joined forces with data analytics start-up Euclid Elements, to offer a solution that uses mobile sensors to map shopper traffic patterns in retail spaces.
The new 'Claris-Euclid Store Experience Program' uses these sensors to detect Wi-Fi signals on shoppers' smartphones, to enable consultants to understand exactly how shoppers move through a physical store environment. Claris then provides anonymous and aggregated shopper data to help retailers make decisions about store layouts, merchandising, staffing and other aspects of the in-store experience.
Claris' Senior Partner Wade Mosteller says that data captured and reported by Euclid's solution provides his firm's consultants with valuable insight which results in new ideas to help improve retail operations. Will Smith, CEO at Euclid, adds: 'Through our sensor technology and analytics platform, we will be able to supply Claris with similar customer data for brick and mortar stores, allowing them to tailor programs and recommend operational improvements that can increase shopper satisfaction and customer loyalty.'
Web sites: www.claris-solutions.com and www.euclidelements.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.