Former Mindshare Insights MD Joins comScore

In Chicago, digital measurement specialist comScore has appointed former Mindshare Consumer Insights MD Judy Bahary as Senior Vice President of Marketing Solutions for the Consumer Packaged Goods (CPG) industry.

Bahary joins from media network Mindshare, where for the past year, she served as MD and Senior Partner for Consumer Insights, North America, managing an array of consumer, media and econometric modeling-based solutions, and re-establishing the Competitive Intelligence practice. Prior to this, she spent nearly a decade at Starcom Mediavest as VP Director of Research, in charge of a team of media research professionals and the management of multi-million dollar syndicated research resources.

Earlier, Bahary spent more than seven years at MediaMark Research (now GfK MRI), and she held senior media planning roles at ad agencies Wells Rich Greene and Ogilvy & Mather.

In her new role at comScore, Bahary is responsible for business development efforts and existing client relationships among CPG companies, with a particular focus on ad effectiveness measurement and the ad creative-testing and optimization solutions comScore obtained via its acquisition of ARSgroup.

comScore's co-founder and ChairmanGian Fulgoni comments: 'Judy brings with her a deep knowledge of both traditional and digital advertising worlds, which is a particularly important perspective to have when providing advertising solutions to the CPG industry. With her deep research expertise and considerable experience working with many of the world's leading brands, we are confident that she will help us deliver enhanced value to our CPG clients.'

Web site: www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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