nurago Hires Ex-AGOF Exec for Product Management Role

In Germany, usability research specialist nurago has appointed former AGOF Services General Manager Marcus Fobus as Director of Product Management in its Online and Mobile Audience Measurement division.

Hannover-based nurago supplies technology for digital brand, media and usability research, while also offering online campaign measurement and panel-based studies. The firm is 60% owned by GfK.

Fobus joins from AGOF Services (a fully-owned subsidiary of the German online research association Arbeitsgemeinschaft Online-Forschung), where he was responsible for coordinating studies such as 'AGOF Mobile Facts' and 'AGOF Internet Facts'. He began his career at shopping portal Lycos Europe where, as Market Research Manager, he was responsible for media research projects in Germany and Europe.

In his new role, Fobus will further develop nurago's existing services with a particular focus on the company's relationship with GfK.

CEO and founder Thomas Knauer comments: 'Marcus not only knows the requirements of the markets, but also their technical and methodical limitations. With this knowledge, he will help drive both nurago and our clients towards future success.'

Web site: www.nurago.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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