US-based MarketVision Research has appointed health care veteran Kendall Gay as Vice President of Qualitative Research, leading its qual health care team.MarketVision was founded in 1983 and is headquartered in Cincinnati with offices in Chicago, Dallas, Cleveland, Philadelphia and New York.
Gay joins with nineteen years' healthcare research experience including pharmaceuticals, medical devices, and healthcare communications; from launch to re-positioning, and from licensing and acquisition to employee issues.
For the past fourteen years, he has served as Principal of his own qual agency, KGC, prior to which he spent six years at Spiller & Reeves Research, latterly setting up its qual research services division.
Gay is an active member of the Qualitative Research Consultants Association (QRCA), the Pharmaceutical Marketing Research Group (PMRG), and the Pharmaceutical Business Intelligence and Research Group (PBIRG).
Web site: www.marketvisionresearch.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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