Wipro Partners with Predictive Analytics Firm

European predictive analytics software provider Quiterian has signed a global deal with Indian IT giant Wipro, whose clients will be offered Quiterian's solutions.

Quiterian's self-service platform Analytics 3.0 pulls in data from multiple sources including the web and social media, emails and user firms' CRM and other systems and helps to identify targets and segment customers.

To date its products, which are designed for non-specialist users with no specific technical training, have mostly been marketed in Europe. Quiterian's EMEA Channel Director Alexandre Arrighi says the deal 'is really a strategic and global alliance, and fits right in with our commitment to global growth.'

K.R Sanjiv, SVP and Global Head, Analytics and Information Management at consulting and outsourcing division Wipro Technologies, says the agreement will 'further extend [the company's] leadership in the area of advanced analytics' and enhance its customer insight solutions.

The partners' home pages are at www.quiterian.com and www.wipro.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.