Nielsen Veteran Jed Meyer Joins OMG's Annalect

In the US, Annalect, the data and analytics business of Omnicom Media Group (OMG) has appointed Nielsen veteran Jed Meyer in the new role of US Director of Research, based in New York.

Annalect was formed in 2010 in a bid to bring together more than 300 digital and analytics experts from across OMG's specialist divisions. Services include media analytics, business intelligence, tools and dashboard systems, econometric modeling (Brand Science), search (Resolution Media) and the DSP trading and data management platform.

Meyer joins after more than twenty years with Nielsen, where he latterly served as SVP, Client Solutions. Earlier, he led the research giant's CCData media market research division across Greater China, and launched Nielsen DigitalPlus to integrate set-top-box data with other data sources.

OMG recently incorporated its research operation into Annalect, and in his new role Meyer will oversee the service, while also developing models to integrate online and off-line data cross Annalect platforms.

He reports to CEO Scott Hagedorn, who comments: 'Jed's track record as a first-mover in new channels, combined with his global perspective and his expertise in delivering customized client solutions, fits well with the company's mission of merging the complex array of media and product consumption data, and making that data work in new and better ways for clients.'

Web site: www.annalect.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.