Senior Hires for dunnhumbyUSA

Retail data specialist dunnhumbyUSA has appointed former P&G marketer Allen Mason as Vice President of Analysis, Strategy and Planning; while ex-Pepsi insights exec Leslie Liss joins as Vice President of Manufacturer Commercial Solutions.

dunnhumbyUSA is a joint venture between grocery chain Kroger and London-based dunnhumby - the data firm behind the Tesco Clubcard loyalty scheme.

Mason previously spent more than fifteen years at consumer goods giant Procter & Gamble (P&G), most recently as Brand and Digital Marketing Leader for the Swiffer household cleaning and Gillette personal care brands. During his tenure at P&G, Mason also created the digital marketing platform for the company's word-of-mouth initiative Tremor.

In his new role, he will lead the development of dunnhumbyUSA's digital shopping and communication solutions portfolio.

Liss joins after more than a decade at PepsiCo, where she held a variety of category management, insights and business planning roles, and most recently served as Vice President, Customer Insights & Strategy. Prior to this, she held senior research, category management and business development roles at Bestfoods Baking and General Foods.

At dunnhumbyUSA, Liss will oversee commercial strategy and portfolio management for the US Manufacturer Practice business, while working with a cross-functional team to package existing capabilities and develop new solutions.

Web site: www.dunnhumby.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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