Nielsen Debuts NZ Online Ratings

Nielsen has announced the New Zealand launch of its Online Ratings service, which provides Internet use metrics across all sources and devices.

In New Zealand, the tool combines data from a new online ratings panel with page tagging data from Nielsen's Market Intelligence service, to provide insights on site metrics, demographics, reach, and frequency. It captures data from 'all' sources, locations, and devices to enable cross-media comparisons with TV, radio, newspapers and magazines.

Figures from the new service reveal that in May 2012 there were 3.3 million New Zealanders (aged 2+) actively online, averaging 51 sessions and a total 39 hours online per month.

Claire Harris, MD of Nielsen's Media business in New Zealand, comments: 'The online landscape has grown significantly over the last ten years and audience measurement methodologies must evolve to reflect this. Nielsen Online Ratings provides a quantum leap in online measurement by delivering an in-depth perspective of the online consumer and the digital universe.'

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.