Vivaldi Partners Group Opens in Zurich

US-based growth strategy consultancy Vivaldi Partners Group - which provides insights on customer demand, industry trends, and competitor dynamics - has opened a new office in Zurich, Switzerland.

The company uses its expertise in strategy, innovation, marketing, and organization to identify new opportunities, build brands, create engaging experiences, and lead change through people development.

It is headquartered in New York City, and has additional offices in Munich, Hamburg, London, Singapore, Buenos Aires, and Cape Town.

In Switzerland, the new office is led by Roland Bernhard (pictured), who joins from strategic brand and marketing consultancy Prophet, where he served as a Partner in charge of the Zurich office and led consumer insights and segmentation projects across a number of industries and continents. Prior to this, he ran his own brand consultancy, was Global Head of Marketing for Red Bull, and he served as Head of Marketing at joint venture The Coca-Cola Company & BPW, where he worked across the firm's tea category in Europe, Eurasia, and Africa.

Erich Joachimsthaler, founder and CEO of Vivaldi Partners Group, comments: 'Roland brings decades of international consulting and executive experience in brand and innovation strategy. We are excited to have his expertise on board as our firm continues to spearhead the changes in brand management given the hyper-connected world we now live in.'

Web site: www.vivaldipartners.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.