InSites Launches MROC Moderator Network

European online specialist InSites Consulting has unveiled a network of more than 150 experienced qual moderators across 30 countries, to help run its market research online communities (MROCs).

The firm, which has offices in the Netherlands, Belgium, Romania, the US, and the UK, recently set up a new firm called B-Conversational, to provide coaching for clients involved in initiatives such as consumer collaboration, online communities and social media listening.

The new 'Global Community Moderator Network' means every InSites Consulting community boasts a native moderator, who understands the language and culture of the participants. The firm says each moderator is recruited for their experience in qual research and local presence, and undergoes a selection process in which their expertise, reporting quality and language skills are tested.

CEO Kristof De Wulf (pictured) comments: 'In the past years we have invested highly in the MROC methodology. The Community Moderator Network is the next step to help our clients on a global scale, making their brands relevant on a local level.'

Web site: www.insites-consulting.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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