iQor Buy Upgrades Big Data Offer

NYC-based customer analytics and interaction specialist iQor has acquired HardMetrics, which provides cloud-based visual business intelligence, business analytics and reporting solutions.

iQor's Big Data analytics engine QuantuMatch mines clients' data to help them understand and communicate with their customer base, including both customer support and processing services as well as marketing. The buy will improve its ability to rapidly drill down into data, report and recommend responses, making use of HardMetrics' user-friendly info-graphics, scorecards, charts and dashboards - and specifically, iQor will incorporate and market its Performance Manager product in a new offering called QeyMetricsSM.

HardMetrics will continue to operate as a standalone company. Outgoing CEO Brian Turley comments: 'We are excited about the acquisition for our customers. iQor brings resources, technology prowess, and market muscle that we simply could not match on our own.' Bryce Engelbrecht, iQor Vice President and General Manager of HardMetrics, adds: 'With iQor, HardMetrics clients now have the weight and ambition of an acknowledged technology and analytics innovator driving the product and the business.'

Norm Merritt, iQor's President and CEO, says his firm's analytics engine, 'coupled with HardMetrics' leading data visualization tools, provides an unparalleled analytics toolset for both existing and new clients to help them generate value adding insight.'

iQor has 14,000 employees in 31 locations and is online at www.iqor.com . The newsly acquired agency is at www.hardmetrics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.