Ipsos Debuts Pre-Test Solution

Ipsos ASI has launched a tool called Live|Test, combining behavioural web analytics with survey data to help marketers and advertisers decide on the best way to optimize their digital ad campaigns prior to launch.

The solution uses proprietary technology to help users determine which digital creative will deliver against brand objectives and which web sites will generate the most impact and ROI for a brand.

Live|Test has been built through a partnership with a number of clients who served as beta participants in its development - including Kraft Foods, MasterCard and Colgate-Palmolive.

Peter Haslett (pictured), Head of Digital Strategy in Europe at Ipsos ASI|digital, comments: 'Marketers need to determine the true potential of their digital ads in a real context, real world situation prior to executing a broad media buy. We developed Live|Test to enable users to get real-time insights into the synergies of their creative content and media buy.'

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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