A new crowdsourcing firm called HunchBuzz has been launched in New Zealand, to enable clients to generate new ideas from their internal and external communities.The company uses a platform that integrates into social media in order to obtain feedback from a community of 600,000 'thinkers'. Through the platform, businesses can share ideas, gather real-time insights, and generate product feedback.
CEO Steven Graham says that unlike its competitors, HunchBuzz also provides an innovation management service and after-service.
'In order to successfully innovate with an open or closed community, businesses need to understand the complexities it may bring their organization and how best to filter the generation of ideas so the experience is natural, valuable, and new,' Graham adds.
Currently in beta phase, the platform will officially launch in early 2013.
Web site: www.hunchbuzz.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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