Webtrends Launches Real-Time Visitor Viewer

Online analytics pioneer Webtrends has launched a digital intelligence solution called 'Webtrends Streams', through which users can gather real-time visitor data across all their digital properties.

The new Webtrends Streams solution collects this data across web sites, mobile and social media channels to provide what the firm calls an 'as-it-happens' view of a company's online business. Organizations can use this to segment and target their business efforts and improve engagement with customers while they visit a site.

Driven by a real-time big data exploration tool called Streams Lab, the new solution enables marketers to segment events and customer attributes into any number of live streams, which can then be enriched with other data streams and combined with testing, targeting and personalization solutions.

CEO Alex Yoder (pictured) comments: 'In the digital world where customers are always connected, businesses cannot afford to wait for days or even hours to understand what's happening across their digital properties and how customers engage with the business. With Webtrends Streams we give businesses the power to understand their online business as it happens and we empower e-business teams to take instantaneous action that drives better business results.'

Web site: www.webtrends.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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