Former Ipsos OTX Leader Joins PreTesting Group

New Jersey-based boutique ad research firm PreTesting Group has hired former Ipsos OTX SVP Audience Measurement Julanne Schiffer as EVP of Sales and Client Solutions.

Schiffer was a Senior Vice President in Ipsos' Audience Measurement practice, and as a business developer helped lead the rapid organic growth of OTX. Before joining, she worked at Nielsen IAG, on the design and launch of its advertising engagement product.

Pretesting promises advertisers an 'all natural' communications testing platform using a combination of passive measurement of emotional engagement, with forced exposure diagnostics and comparative data, to remove potential bias, highlight next steps and help them maximise ROI. Projects cover TV commercials, print ads, digital ads and packaging.

Company President Dan Morris comments: 'We are extraordinarily excited to have Julanne as part of our team. Her wealth of knowledge and extensive background in advertising research, and her passion for problem solving will be an invaluable asset to PreTesting clients'.

The Group has offices in Maryland and Tel Aviv and is online at www.pretesting.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.