Schlesinger Adds Hi-Tech Lab in St. Louis

US-based fieldwork group Schlesinger Associates is to provide recruiting and management for a new qual research facility, The Insight Lab, in downtown St. Louis.

The facility boasts two distinct offerings. The Digital Lab includes state-of-the-art usability technology giving digital viewing via dual-screen capture of both participants and stimulus material, with observers able to watch emotional and physical reactions. Schlesinger says this lab is ideal for real time usability, messaging and creative studies, and can test stimuli on 'any' digital device including desktops, laptops, iPads and iPhones.

The Research Lab is designed to unlock creativity - described as 'a spacious, contemporary loft-style focus group studio with exposed brick and timber beams', and including a client viewing room and client lounge.

CEO Steve Schlesinger comments: 'We are delighted to have been selected as The Insight Lab's management and recruitment provider. This cutting-edge testing environment is located in a strong alternative market in the Midwest, underscoring our commitment to providing our clients with high-quality solutions and more choice.' Steve Nollau, co-Owner of the lab and of research firm Brädo Creative Insight, says his firm is 'excited to have a world-class data collection and recruiting company such as Schlesinger Associates as our facility management partner.'

Web site: www.schlesingerassociates.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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