Kantar Health Boosts Senior Team

Kantar Health has hired former Holden Pearmain execs Theano Anasta, Ph.D. and Svetlana Gogolina, for senior positions in its UK team.

Anasta was Holden Pearmain's Head of Advanced Methods, Client Consulting and its Deputy Managing Director. Prior to this she worked as a Director at the Marketing Science Centre at Research International UK; and she holds a Master's degree in Research Methods and a Ph.D. in Cognitive Psychology from UCL. Kantar Health says Anasta's extensive experience in advanced methodologies will enhance its UK thought leadership.

Gogolina, also with extensive advanced methods experience from Holden Pearmain and experience of running custom pharmaceutical studies, effectively rejoins the firm having worked earlier in her career for its predecessor company Ziment.

UK MD Jim Needell comments: 'Theano and Svetlana bring extensive experience in designing complex studies and consulting with senior clients. They will help us deliver on our objectives of meeting our clients' growing needs and addressing their central business questions around managing product launch programs and how to promote and measure their performance.'

WPP firm Kantar Health is online at www.kantarhealth.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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