Kantar Awarded Cambodian TV Measurement Deal

The Cambodian Broadcasting Service has awarded Kantar Media a two year contract to conduct television audience research, which will include recording the viewing habits of more than 500 homes in urban areas such as Phnom Penh, Siem Riep and Battambang.

Respondents will use a personal diary service to log details about what they watch, when they watch it, and for how long, and this will be measured using Infosys+ analysis software.

The contract, which will begin this year, extends Kantar Media's footprint for audience research to 62 countries worldwide, including eight Asian Pacific countries - Australia, China, Cambodia, New Zealand, the Philippines, Singapore, South Korea and Vietnam.

Mai Tran (pictured), MD of Kantar Media in Vietnam who will oversee the new service, comments: 'Our expertise in measuring audiences using a secure and transparent methodology will ensure the data can be used by broadcasters, agencies, local and global advertisers to optimise their marketing campaigns. It will give Cambodian Broadcasting a holistic overview of TV viewing habits within the market.'

Web site: www.kantarmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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