Research Now Teams Up with Experian

Panel firm Research Now has announced an international deal with Experian Marketing Services, the data giant's insight and targeting wing, combining online behavioural data with the ability to survey the same individuals.

The partnership, operational in the UK, USA, Canada and Australia, aims to understand customers' path to purchase by tying online behaviour to off-line activities, influences, motivations and purchases, identifying purchase triggers, consideration of competitors and other factors along the way.

Eric Sandberg, VP of Research Now Digital, comments: 'We are excited about this and our ability to address a major need in the market for understanding cross-channel consumer purchase behaviour. Experian Marketing Services provides an unparalleled ability to understand online consumer behavior and is the best alliance for us to work with to develop this solution.' Simon Bradstock, General Manager, Consumer Insights at Experian Marketing Services, says the deal 'brings a powerful new capability to the market and closes a gap in helping brands understand how consumers use multiple channels during their purchase journey.'

Web sites are at www.researchnow.com and www.experian.com/marketingservices .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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