Paul Szwarc Rejoins Ipsos

Customer satisfaction and loyalty specialist Paul Szwarc has rejoined Ipsos MORI, working in the firm's UK Loyalty division as a Director in the Financial Services team.

Szwarc (pictured) began his market research career in 1975 at The Co-operative Wholesale Society (CWS) in Manchester. Since then, he has worked at Burke Market Research (Canada), American Express Europe, Ipsos RSL, International Masters Publishers, PSI Global, Network Research and Facts International.

During this time, Szwarc has specialisedin the consumer and B2B financial sector, managing customer and employee satisfaction and loyalty projects for clients in the UK, Europe and North America. He is also an active figure in the Market Research Society's professional development programmes and has contributed to a number of its training courses, seminars and workshops.

Niall Rae, MD of Ipsos MORI's Loyalty division, comments: 'This is a great addition to the financial expertise of the Loyalty business, bringing someone with an outstanding reputation in the research industry both on the agency and client side as well as a leading figure in the MRS.'

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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