Liz Musch to Lead Ipsos ASI

Liz Musch has been appointed CEO of ad, brand and communications research division Ipsos ASI, succeeding Alex Gronberger who moves to the new role of regional CEO of Ipsos Latin America. She joins the Ipsos Management Board and will report to founder and CEO Didier Truchot.

She joined the group in January 2009 and was previously global CEO of the Ipsos Loyalty division, which will now be led by former Ipsos Germany CEO Ralf Ganzenmueller.

Musch will oversee Ipsos ASI's global network of 60 offices from the company's Paris corporate headquarters. She began her career in New York City at Benton & Bowles (later DMB&B and then part of Publicis), eventually moving to Paris where she was CEO of DMB&B in France, with line leadership responsibility for the P&G client business in Europe. She also worked with Bertelsmann and at new media firm marchFirst, then moved into research as CEO France Millward Brown, and subsequently European CEO of Added Value, Europe - totalling seven years at the two WPP companies.

In her new role, Musch says she intends give the organisation 'a strong balance of brand strategists and innovators, as well as world class researchers'. She adds: 'We are also committed to having the absolute best, state of the art Neuro, Digital and Mobile tools.'

The division is online at www.ipsos.com/asi .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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