Ipsos Restores Fieldwork International Name

Specialist healthcare fieldwork consultancy Ipsos Healthcare Field Services has returned to its former name, Fieldwork International, in the UK.

Previously the field division of Synovate Healthcare, Fieldwork International provides a specialised service for qual and quant research, including research among patients and caregivers; diary studies / patient chart audits; key opinion leader research; market access studies; and medical translations.

Sam Scott (pictured), Head of Fieldwork International, comments: 'We are really excited to be returning to our heritage as Fieldwork International, a brand widely recognised in the industry and synonymous with quality and expertise in healthcare fieldwork since 1992.'

The move continues something of a trend towards reverting to old names and structures: last month IRI went back to its old usage while Salt Lake City-based Foretelligent reintegrated two companies it had split six months earlier.

Web site: www.fieldworkinternational.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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