TapestryWorks Debuts Shopper Behaviour Tool

Singapore-based consultancy TapestryWorks has announced the launch of BehaviourWorks, a new framework for evaluating shopper behaviour for point-of-sale, web site design and promotional materials, building on advances in neuroscience and behavioural economics.

Tapestry Works was launched three years ago by former Synovate Director Dr Neil Gains. The company has already developed a branding tool for the Asian markets, StoryWorks, and launched it via a partnership with ABN Impact.

BehaviourWorks, which will be available in Singapore, Bangkok and Hong Kong via the same collaboration, builds on the firm's experience in applying psychology to understanding buyer behaviour. Managing Partner Gains says it will 'help clients leverage mental heuristics around choice architecture, social norms, availability, self-perception and context to provide shoppers with clearer communication.'

He adds: 'TapestryWorks has worked with and trained many clients to help them apply neuroscience and behavioural economics thinking to the layout and design of retail spaces and point-of-sale communications. We hope that the frameworks we have developed around these approaches can help other clients to use best practice to drive retail success.'

Web site: www.tapestryworks.asia .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.