Ipsos Hires Leader for Bounty Partnership

Ipsos Marketing has appointed Sophie Goddard to lead its partnership with Bounty, the UK pregnancy, baby and parenting club.

Through the partnership, Ipsos Marketing has access to Bounty's 40,000 strong 'Word of Mum' panel, comprising mums-to-be, new mums, and those with pre-school age children. On announcing the partnership earlier in the year, Rob Myers, MD of Ipsos Marketing UK, said it would 'create a new level of understanding for all companies interested in marketing to new mums'.

The panel was built and is managed by custom panel and community specialist EasyInsites, and is also available on the Cint OpinionHUB, through which researchers from any organisation can directly access panellists for their own research projects.

Goddard joins Ipsos Marketing from Research Now where she worked for more than five years and latterly served as Associate Client Development Director. Prior to this, she was Business Development Manager at Sports Marketing Surveys, and an Account Manager at GfK Marketing Services.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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