DigitalMR Widens eCommunity Availability

London-based online research specialist DigitalMR is making its eCommunity private online communities platform available to marketing and market research agencies in selected countries.

DigitalMR was founded in 2010, promising a 'holistic' consulting approach to web-based MR using social media research, web listening and technology platforms. As well as its office in London, the company has a presence in Cyprus, Poland, Italy, Turkey, Romania, and the US.

While previously solely available to end clients, global agencies can now incorporate the firm's eCommunity SaaS platform into their own consumer insights, co-creation, and brand advocacy projects. Through the solution, DigitalMR partners gain administrative access to the platform and are able to set up their own online communities and activities such as bulletin boards, mobile ethnography, video/phone diaries, online focus groups, and polls.

CEO Michalis Michael (pictured) comments: 'There is currently a lot of demand for private and public online communities. We are getting positioned to be the company of choice for market research agencies and brands globally when it comes to executing their social media strategy.'

Web site: www.digital-mr.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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