Kantar Buys MR Agency Sirius in Bangladesh

WPP's consumer insight and data arm Kantar has acquired Bangladesh-based full service agency Sirius Marketing & Social Research, which specialises in customised social, media and consumer research. Terms of the deal were not disclosed.

Founded in 1995 by Amer Abdul Wahab (pictured), Sirius offers both qual and quant research services to clients across a wide range of business sectors. The company also provides syndicated media research, including TV audience measurement, and TV ad tracking, and offers a national level household consumer panel.

Sirius is headquartered in Dhaka with six field offices across the country, and employs 82 people. Revenues for the year ended 30 June 2012 were approximately BDT 115m, with gross assets at the same date of approximately BDT 71.5m.

WPP said in a statement that the acquisition expands its existing presence in Bangladesh, which currently generates annual revenues of $10m.

Web site: www.siriusbd.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• The Futures Company
• All news