Digitaria Hires Midwest Analytics Leader

WPP-owned marketing and technology company Digitaria has appointed Eden Tsehaye to lead the Analytics team at its Minneapolis office.

Founded in 1997, Digitaria executes digital campaigns and technology initiatives for businesses around the world, and also has offices in San Diego, Los Angeles and Washington DC.

Most recently, Tsehaye (pictured) led the eCommerce programs at consumer electronics retailer Best Buy, as Senior Web Analyst and Lead Digital Analyst for the Commerce Product Team. Prior to Best Buy, she was a Senior Web Analyst at RMG Connect, the relationship marketing division of WPP-owned JWT.

In her new role, Tsehaye will lead research and analytics programs for Midwest clients, and launch, manage and lead a department which will mirror that at the agency's San Diego headquarters. She is joined by Sumer Raser, who recently graduated in Mathematics from Minnesota State University.

She reports to VP of Insights and Action, Karen Bellin, who comments: 'We looked extensively for the right person to run our analytics discipline in Minneapolis, knowing that the opportunity is large but the personality and experience are critical. Eden's reputation is excellent, she is gifted with people, and her analytics experience in eCommerce will greatly increase our ability to serve Digitaria clients in this increasingly critical space.'

Web site: www.digitaria.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• Kantar Media
• All news
• MrWeb info