Blueocean Hires Client Developer

Research and analytics firm Blueocean MI, part of the Cross-Tab group, has hired Shannon McGuire as Vice President of Client Development.

McGuire brings more than twenty years of experience in the implementation of large-scale customer insight programs, with particular focus on data synthesis, data visualization, and social networking and collaboration software, and including spells at Maritz Research, Millward Brown, Market Strategies International, Lieberman Research Worldwide and Research International. The holder of a Bachelor of Science degree in Consumer Economics from the University of Illinois, he also in 2008 founded a software company which developed a CRM platform bringing together visual relationship mapping and collaboration functionality.

Blueocean CEO Kumar Mehta describes McGuire as 'a stellar addition to our team', with 'a proven track record of helping clients drive growth and increase profitability.'

The Cross-Tab group of companies, which also includes Cross-Tab Marketing Services, Informate Mobile Intelligence and Borderless Access Panels, includes over 650 professionals specializing in data analytics, social intelligence, market intelligence, mobile and emerging markets.

Blueocean is online at www.blueoceanmi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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