Kantar Media Promotes for MENA / South Asia Push

Mansoor Khan has been promoted to the new role of Director of MENA and South Asia, Kantar Media Audiences, as the company looks to build on existing operations in the UAE, Egypt and Turkey.

Khan, who will relocate from London this week, has more than two decades of experience in the television audience research and measurement business, and will now lead business development activities in the region, which Kantar describes as one of 'key emerging markets. Khan moves from the role of Director of International Developments, and has been instrumental in securing and launching the company's TV audience measurement services in more than fourteen countries across Europe, the Middle East, South Asia, East Asia and China.

Khan comments: 'Promoting the importance of understanding and measuring the connected consumer, across all media, continues to be at the forefront of our mission in this region and further afield.' Keld Nielsen, Global Commercial Director, Kantar Media Audiences, adds: 'We see huge potential in this region across all areas of media which means putting in place credible electronic measurement techniques to underpin trading currencies. In appointing Mansoor to this key role to develop our local presence, the industry will also benefit from his considerable skills and experience.'

Kantar Media, which also has technology licensing arrangements in a number of countries in southern Asia, is online at www.kantarmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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