ThinkVine Rolls Out Predictive Tool in Japanese

US-based ThinkVine, which helps clients align marketing and advertising with consumer behaviour, has introduced a Japanese language version of its predictive marketing mix optimization software.

Launched in 1999, Cincinnati, Ohio-based ThinkVine offers marketing science techniques, including consumer behavior modeling, econometrics and demand forecasting. In addition, the firm's ThinkAhead technology creates a custom, virtual marketplace that simulates how targeted consumers will respond to combinations of marketing activities over time.

Developed in partnership with Osaka-based digital agency IMJ Corp, the new version of its software will be available to clients in the region, and will support international brands looking to enter the Japanese market.

ThinkVine CEO Mark Battaglia (pictured) comments: 'Offering local-language versions of our software is a logical next step as we scale in response to the increasing demand for better, more agile marketing analysis, planning and forecasting. Language-specific versions of our software will enable more marketers in more places to quickly get the answers they need to improve return on their marketing dollars.'

Web sites: www.thinkvine.com and www.imjp.co.jp .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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