Emerging markets specialist Borderless Access has extended its reach to Eastern Europe with the launch of a panel in Poland.
Founded more than ten years ago, the company currently operates consumer and b2b panels with 1.4 million members, along with an IT panel and niche audience panels across the travel, automobile, finance and mobile segments. Last summer, it introduced a proprietary health and wellness panel covering five countries - Brazil, Russia, India, China and Mexico.
The Polish panel has more than 20,000 members,who are all triple opt-in, mobile and social media verified. Each has been profiled for over 40 parameters ranging from demographics to special attributes such as purchase intention, product ownership and travel preferences.
Commenting on the launch, SVP Dushyant Gupta said: 'Poland has become Eastern Europe's most lucrative business destination. A large proportion of its population is urban and shows a consumption appetite especially for consumer goods and technology products. As we expand our reach in emerging markets, requests for consumer opinions from Poland have become frequent.'
Web site: www.borderlessaccess.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.