GfK 'FutureScape' Ranks Market Opportunities

GfK has launched an approach it calls 'FutureScape', which identifies and sizes a range of opportunities within a market, prioritizes those with most potential, and then use segmentation to pinpoint the highest-value consumers to target.

The tool has been developed by the group's Market Opportunities and Innovations practice, which combines economic indicators with cultural perspectives for potential investment areas. FutureScape analyzes evolving consumer needs, the existing and emerging benefits offered in the marketplace, and client companies' own business strengths and assets in order to help them focus on those business areas likely to deliver maximum growth.

Marilyn Raymond (pictured), Global Head of the practice, comments: 'Awareness and usage studies, market landscape and segmentation are essential - but they often lack insights and action plans. GfK knows what it takes to identify and set in motion those future market opportunities that will drive your growth, and we've formulated a smart and flexible approach to support our clients' success.'

Web site: www.gfk.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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